In this series of engaging and inspiring interviews with world class artists, creatives and entrepreneurs, Rayna Campbell of Flow Artists asks Rapper Lady Leshurr a series of questions about art, creativity and Mindset.
1. Hello LL, can you tell us a little bit about your background and how you came to be an artist/rapper?
When I was six years old, I made a lyric over Sister Nancy's Bam Bam, it's a reggae track that was on my mum's voicemail. My family's always just loved music. My mum used to listen to reggae, my brother used to listen to jungle, drum and bass and my sister R n B and Hip Hop so I kind of knew and enjoyed every genre and it kind of made me want to rap, but when I saw Eminem, it was aged 12, that's when I knew I wanted to be a rapper. I wanted to be just like him.
2. What projects are you working on at the moment?
Finishing up my album Unstable which will be out this year, summer 18, I'm also gonna be releasing a book, a documentary and a US tour
3. What do you do to stay at the top of your game as an artist/rapper?
I just write all the time. You always have to keep practising and rehearsing and perfecting your skills, you get better that way.
4. How do you deal with rejection?
You just don't set your hopes high. I never get gassed when people say you could be working with Jay Z or this and that. I don't ever get gassed, like it makes me smile but I always remain humble because it can also be like oh yeah they've cancelled the session so there's no point getting gassed.
5. We do a lot of mindset work in Flow, how important is it to have a healthy mindset as an artist and how do you keep yours healthy and positive?
To be honest my album is all about being mentally unstable so there are two sides to me and it's really hard to remain sane and happy all the time when you have a lot of stresses but the way I try and relieve a lot of my stress is playing video games and stuff like that. Things that just take my mind away from music and the world and stuff so its usually playing video games or discovering new music or listening to classical or jazz
6. Your Queen Speech series has been a phenomenal success!! Congratulations. Can you tell us about how that came about and if you ever visualized that sort of success?
I took a year out in 2014 as I was going through something I had to just get my mental state back to how it needed to be and I created this project I was watching a lot of battle rap and used to think it was so amazing - why are they not well known? I just thought why don't I just do a battle rap kind of song but just with a chorus and melody so that's where the idea came from and like the Queens speech was based on me going on Twitter and knowing what is going on throughout the year what's going viral and doing lyrics about it and it's kind of like the Queen, she'll just address everything that's happened in the year so it was just a kind of hand in hand situation. I didn't know what it was going to do for me but I knew it was gonna do something cos no one was doing what I was about to do, everyone was doing the one takes and walking in the road and pointing at things and things just popping out of no where so I knew it was going to do something but I didn't know it was gonna become a brand itself.
7. How do you deal with haters and negative criticism?
I just laugh I just take everything as a positive.
I always try to find the the positive out of a negative situation and I always do. Its so mad but it always happens.
8. There are so many rappers/MC’s/artists out there. How do you make sure you stand out from the crowd?
Just by being me a human being. A lot of artists are not human, they are just a facade or an image that they portray to the listeners but I try to be me just as much as possible throughout my music to let people know what type of person I am and stuff and the album makes people see the other side of me. The side that people don't get to see.
9. Knowing what you know now, if you could go back to a time when you were just starting out as an artist/rapper and maybe struggling for a break, a healthy income or getting noticed, what advice would you give to yourself?
Don't trust any and everybody.
10. And finally, how important is social media for you as an artist/rapper?
Its amazing.. It's whats made me me. My platform is just massive now, I've got nearly a million subscribers on You Tube and that's all down to social networking and things going viral.